The best form of marketing is recommendation
Do your employees share your enthusiasm?
Why do customers choose you?
What do people say about you?
Your brand is the sum of all parts
Building the brand from the inside out


Producing marketing communication and PR strategies for businesses, education and not-for-profit. With particular focus on building relationships and improving customer, parent experience. Helping people to become more successful by enabling them to be more effective in the areas that matter most



Audience engagement, customer service, PR, media, internal communications, staff training, communication reviews



Establishing core values, brand identity, logo design, creating clear messaging, increasing reputation, brand health checks



Creative and strategic planning, marketing activity, advertising, campaigns, events, promotional literature, websites




Marketing collateral, logos, advertising, brochures, prospectuses, flyers, websites, internal communications, signage, presentation


It has been wonderful having the support and advice of Christine. Her advice on marketing and branding has been invaluable in helping the school to grow and develop. The “Things are happening at St Joseph’s” advertising campaign increased interest in the school, and she has an eye for detail, which was very evident when producing our new prospectuses. The turnaround of the school, following the successful marketing initiatives and a significant rise in pupil numbers, led the College to receive the TES Independent School of the Year award in 2015.

Andy Colpus, Headmaster, St Joseph’s College

Christine achieved a great deal of high profile press coverage for Royal Holloway and she made a valuable contribution to the development of the College’s brand strategy. She is solution-orientated and always quick to take the initiative. Christine worked well with all levels of the organisation, quickly instilling confidence.

Chris Clark, Head of External Relations, Royal Holloway, University of London

Christine is visionary and strategic with an ability to see issues from a wider perspective and put herself in the position of customers and employees. She has been highly influential in taking all aspects of marketing to the next level. She is constructive, creative and innovative and acts as a catalyst for others to also be creative and innovative in pursuit of progress.

David Truslove, CEO, St Joseph’s College

I wanted to say how very delighted I am with the finished prospectus. I am thrilled with the quality, the photos, the text and the way in which it all fits together. What we have is first class. A special thank you to Christine, for her attention to detail and designer’s eye, and for making all those myriad of decisions which have produced such a ‘high quality product’ – not my words, but those of a parent – and words I echo most strongly.

Grace Hope, Head of Prep School, St Joseph’s College

Christine worked closely with us to create our first brochure to promote TiM’s services. It was a very important project for us and we are delighted with the result. Everybody we have shown the brochure to has said it is fantastic. Its success has been down to a combination of not just Christine’s creativity, but also her patience and ability to listen and work with people in order to achieve the best result.

Brenda Baldwin, TiM (Together in Mission)

Christine from Ribbon Media was commissioned to carry out a ‘mystery shopper’ visit to the school on two Open Days and evaluate the whole experience of a prospective parent. It was incredibly useful to receive objective, candid feedback and we particularly appreciated the format of the feedback and the list of definite action points.

Sue Gutierrez, Marketing Manager, The Abbey School, Reading


Christine Long
Marketing Communications Consultancy and Design

Christine works with businesses, schools and not-for-profit to improve and sustain the impact of marketing and communications, by building the brand from the inside out. This means establishing brand values that are rooted in everything said and done, providing exceptional customer service to generate a lasting impression, communicating well and creating a happy, productive working environment where staff feel included, valued and supported.

The desired outcome is to be the best that you can be. Offering outstanding products and services, and creating an enviable reputation, which not only attracts people to you, but also prompts them to return and recommend you to others.

Typical process

  • Creating a focused identity and clear messaging
  • Strengthening communications (external and internal)
  • Improving and expanding marketing activity
  • Raising awareness, building reputation
  • Increasing numbers


20+ years in PR, marketing, communications and brand management. Employment includes Porsche Cars GB, Corporate Communications, Direct Wines (Laithwaites), Royal Holloway, University of London, and marketing communication for schools and a wide range of businesses.

From the local area RG7: educated at Kendrick School and University of Reading. Degree: BA (Hons) English/Classics (I).

Based on the Berks/Hants border, in the middle of the triangle between Reading, Newbury and Basingstoke.

Areas of expertise include PR, marketing, communications, brand reputation, creative and strategic planning, interior and graphic design.

To get in touch, please call 01189 700165 or 07920 141724, or send me a message via

Private Policy


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  • Tel: 0118 970 0165
  • Mob: 0792 014 1724

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