The 8-word rule

The 8-word rule

Apparently readers absorb 8 words at one glance.

Which means shorter messages can be more powerful.

Particularly when writing for posters, flyers and advertising.

The aim is to make every word count.

If cutting words keeps the meaning, do it!

It’s a good exercise and can be fun.

Take 50 words and reduce them to 25.

Then see if you can reduce them further.

Next try some punchy headlines in 8 words.

One last thing

Notably, Google search listings rarely exceed 8 words.

Readers absorb information quickly and decide to click

(or not).

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